One important role calendars play in our daily work is to help us be more productive. ... A second way using a calendar
helps us be more productive in our daily work is in getting items
knocked off our “To Do” lists. In fact, some people use their calendars to literally schedule their lists into their day
If you really want to make a lasting impact on your customers, send them personalized calendars. A survey of 1,050 businesses and calendar use conducted by Promotional Products Association International, reveals that 94% of respondents keep the advertising calendars given to them as complimentary gifts. This is an incredibly high retention rate for any promotional material, especially for a B2B product. This shows the potential personalized calendars have as an effective marketing tool for business promotions.
Calendar printing season starts from the middle towards the end of the year, and distribution starts around the holidays. There’s only a short window when people will want calendars, so care has to be taken to plan and send them at the right time. Make full use of this time by creating your own personalized calendars. A personalized calendar will help spread your brand and keep you at the forefront of your customer’s attention all year long — maybe longer. Here is a compilation of some useful tips when creating calendars for business promotions